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Anyone in need of a change after a packed sightseeing itinerary might want to try a leisurely stroll across the market square and through the surrounding shopping streets, or browse to their heart’s content in one of the shopping arcades. Brand-name stores, delightful independent shops and specialist retailers, along with cosy cafés where you can take a short break, make for a perfect day’s shopping.

Enjoy a relaxed day’s shopping in Jena

In addition to its many attractions, museums and picturesque scenery, Jena is also a great place to shop.

Whether it’s a gripping crime thriller beneath the shady trees in Paradies Park, a glossy magazine in one of the many cafés in the city centre, or a riveting bedtime story for the little ones – there’s simply nothing like a good read. Jena’s many bookshops and libraries provide bibliophiles with reading matter in abundance, as well as with walking maps and ideas for days out.

Those with an eye for style are also well catered for. Jena’s extensive range of retail options for clothes and footwear includes famous brand-name stores as well as independent boutiques where you can catch up on the latest trends from the world of fashion and accessories.

Jena is also ideal for sports enthusiasts – both of the indoor and outdoor variety. A hike through the Kernberge hills, a cycle tour along the Saale river or a trip to the climbing centre requires the right equipment, of course. That’s easily sorted. The many specialist sports and outdoor shops in Jena offer everything you need for active pursuits, from swimming goggles to running shoes.

We all need to take time out to enjoy life’s little pleasures, particularly when we’re on holiday. Jena’s many speciality stores offer plenty of scope to do just that. Remarkable wines and spirits, unique regional mustard varieties and sweet treats are all just waiting to be discovered.

It’s all too easy to fall in love with a diamond, a watch or some beautiful earrings as you’re passing by a shop window. And it may well happen to you in Jena. Connoisseurs of elegant timepieces and accessories will be in their element in the city’s watch and jewellery shops.

From a replacement for lost sunglasses to long overdue reading glasses or some stylish new frames – Jena’s opticians are ready to lend a helping hand in all matters relating to vision. Hearing solutions are also available, with specialist centres offering state-of-the-art hearing aids. Jena’s opticians and hearing specialists provide expert advice to all.

Jena also has plenty to offer its younger visitors, with numerous toy shops that will delight the little ones. They stock everything from traditional board games and sustainably produced wooden toys to musical instruments, children’s books and dolls.

You can even use a trip to Jena to gather ideas and inspiration for your furnishings. Tables, chairs and wardrobes alone are not enough to make a house a home. It takes the right homeware accessories and decorative items to add those all-important finishing touches. Even better when the new cushions, candles and tableware remind you of the great time you had in Jena.

As your holiday in Jena draws to an end it’s high time to start thinking about souvenirs, both for those who stayed at home and as a memento for yourself. The many souvenir shops offer little pieces of Jena to take away, with something to suit everyone, from printed designer mugs and creatively crafted glasses to delicious Jena chocolate. There’s a Jena souvenir for every taste.

Jena’s shopping arcades and malls offer an enjoyable retail experience at any time of year. Sheltered from wind, weather and heat you can shop in the numerous boutiques, shops and stores to your heart’s content. Whether you are looking for new furnishings or an elegant evening dress – you’re bound to find it here.

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Die Wagnerinnen, Jena, Wagnergasse

The ladies of Wagnergasse


Contact Jena Tourist Information

Jena Tourist-Information, Markt 16, Fassade Jena

The team at Jena Tourist Information will be happy to help you plan your trip.

Please contact the team at Jena Tourist Information.

Markt 16, 07743 Jena
+49 3641 498050

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